Once you get a better understanding of who you personally serve, it’s time to better understand the needs of your customers and even your team. We just need to take more time to define the audience we want to serve and be more strategic about serving them with excellence. We also need to focus on serving our team with the same amount of energy. Corporate teams that feel loved and served, in turn, serve our clients with a higher level of commitment. This all sounds so obvious I know, but still, I see SO many organizations that don’t take the time to do this. A lot of assumptions are made and we miss the opportunities to meet those we influence where they are.
Every leader and company knows the WHAT. They can describe their products, their industry, and their competitors. Some companies also know HOW they do WHAT they do — their unique differentiators, their value proposition, and their values. But few companies know or articulate their WHY — their purpose, their cause or their belief. The WHY is their reason for being. And the WHY is why anyone should care.
In order to make “OWNERSHIP” a reality in your business and even at home, you need to be more intentionality in ALL communication. Different questions need to be asked (AND answered). Who owns what and what are the next steps? With this responsibility also comes a better understanding of personal capacity and a commitment to accountability and excellence. Each communication needs to be coupled with a “call to action.” Keep asking the same question…Who owns this and what are the next steps? When you constantly keep the “next step” in mind, you keep things moving and you answer the question, What’s it going to take to get things done?
I would guess that 25% (or more) of meeting time could be eliminated by having “ownership intentionality.” Instead of rehashing tasks and projects that should have had ownership weeks (or even months) before, you can focus on NEW business while keeping the old task moving ahead. I see this disconnect play out in most organization’s meetings. The leader of the meeting will mention something that needs to be accomplished and no one in the room grabs that task and takes ownership of it. The meeting ends. The leader assumes ownership was taken and in fact, nothing gets done and the same subject is addressed in a future meeting, sadly with similar results. The team gets thrust into a never ending circle of frustration that is all started with a simple lack of ownership exchange! I challenge meeting leaders to have something tangible in their hands during the meeting (like a water bottle perhaps) and when an idea is brought up, that water bottle is handed to whomever has taken ownership of that task of project.
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